An Introductory Simplified Course on Sports Marketing for Clubs and Sports Organizations

الاتحاد الدولي - IFMIS
يونيو 13, 2023
8:40 م

عدد مشاهدات الخبر: 566

Training Objectives

Through this course, participants will gain a foundational understanding of sports marketing in clubs and sports organizations, including a clear explanation of sports marketing concepts, objectives, market environment analysis, and marketing research within sports entities.
The course also covers evaluation of the sports market, identifying target segments, understanding sports products, goods, and services, marketing methods in sports, the effective marketing mix for sports institutions, marketing challenges, and more essential topics in the field.

Who Should Attend This Course

This introductory program is designed for:

All professionals working in the sports sector across administrative levels
Students and graduates of colleges of Physical Education
Employees of various sports federations
Administrators in clubs, academies, and sports centers
Coaches and all sports enthusiasts

Course Modules Covered in This Simplified Introductory Program

Basic Concepts and Theoretical Frameworks of Marketing
Marketing Environment and Marketing Research in Sports Institutions
The Integrated Concept of Sports Marketing in Sports Organizations
Analysis and Evaluation of the Sports Market & Identifying Target Segments
Definition and Classification of Sports Products and Goods
Functions and Objectives of Sports Marketing within Sports Institutions
Marketing Strategy for Sports Organizations (Product – Price – Distribution – Place)
The Effective Marketing Mix for Sports Institutions
Key Challenges Facing Sports Marketing in Sports Organizations
Sports Management and Marketing Agencies

Important Information About This Training Course

Participants must study all course materials thoroughly.
To obtain the certificate, they will be required to complete a 20-question exam, with a passing score determined by the percentage stated in the International Federation – IFMIS application.

Certificates will be sent via the participant’s email, and this simplified introductory course along with the certificate is granted free of charge to all participants according to the conditions listed in the IFMIS application.