Enhancing Sports Cooperation: A New Step Toward a Strategic Partnership
On Thursday evening, 19–02–1446 AH, Captain Isac Ben Siraj, Chairman of the International Federation for Sports Marketing and Investment, met with His Highness Prince Khalid bin Saud bin Khalid bin Turki Al Saud, a distinguished businessman, following a gracious invitation from His Highness to attend a business dinner held in an elegant setting in Al-Hada, Taif Governorate. This meeting reflected the mutual commitment to discussing the rapid developments in the Kingdom’s sports sector and exploring new horizons for cooperation between the parties.
Strategic Discussions: A Shared Vision and Mutual Ambitions
The meeting began with an exchange of views on the swift transformations within Saudi Arabia’s sports sector, alongside the challenges and opportunities that accompany this growth. Both sides emphasized the importance of joint collaboration in achieving the goals of Saudi Vision 2030, particularly in enhancing the role of sports as a vital driver of national development.
Discussions also highlighted the significant role the private sector can play in supporting major sports projects, contributing to the enhancement of sports infrastructure and the nurturing of young talents. The importance of establishing sustainable strategies that maintain balance between innovation and diversity in organizing sports events was strongly emphasized.
Tournaments and Events: Building a Promising Sports Future
Captain Isac Ben Siraj and His Highness Prince Khalid bin Saud explored potential future steps for cooperation, focusing on organizing major sports tournaments across the Kingdom, as well as sports festivals aimed at raising awareness and developing local talents. Both sides agreed that such cooperation must be integrated and sustainable, reflecting their joint commitment to innovation and excellence in sports event management.
The discussions further included strategic planning to enhance sports infrastructure within the Kingdom, with a focus on attracting leading companies in sports technology and investing in developing local skills and competencies. Opportunities for hosting sports conferences and forums were also reviewed, aiming to promote the exchange of expertise and best practices among professionals in the sports sector.
Preliminary Agreement: Preparing a Comprehensive Four-Year Cooperation Framework
During the meeting, both parties reached a preliminary agreement to prepare a comprehensive four-year cooperation file outlining the shared goals and strategic vision between the two sides. The file will detail areas of collaboration in major tournaments, sports events, and significant sports projects planned by the International Federation for Sports Marketing and Investment over the next decade.
Both parties stressed the importance of preparing this document with precision and inclusiveness to ensure that the agreed objectives are achieved and that the partnership is further strengthened. The file is also expected to include monitoring and evaluation mechanisms to track progress and ensure long-term results.
A Bright Future: Strengthening the Kingdom’s Sports Position
This preliminary agreement comes at a time when the Kingdom is preparing to implement a series of major sports initiatives aimed at solidifying its position as a global sports hub. Both sides acknowledged the importance of seizing these opportunities to ensure successful and sustainable joint efforts.
Captain Isac Ben Siraj emphasized that this meeting marks a turning point in the development of sports programs within the Kingdom, expressing his ambition to achieve unprecedented sports accomplishments through this partnership with His Highness Prince Khalid bin Saud. His Highness also highlighted the necessity of building strong, strategic partnerships with key stakeholders in the sports sector to achieve the shared vision.
Conclusion
The preliminary agreement reached between Captain Isac Ben Siraj and His Highness Prince Khalid bin Saud represents the beginning of a new era of strategic partnerships aimed at achieving outstanding sports achievements in the Kingdom. Although this agreement marks the first step toward realizing such ambitions, both parties reaffirmed the importance of continuing discussions and detailing the cooperation framework to ensure full alignment.
At the end of the meeting, both sides expressed optimism for the future and their commitment to continuing joint efforts to support Saudi Vision 2030. They emphasized the importance of leveraging available opportunities to strengthen the role of sports in economic and social development. With ongoing efforts and close collaboration, the future holds great promise and accomplishments that will position the International Federation for Sports Marketing and Investment among the leading global federations.
Captain Isac Ben Siraj
